Break out your haunted house décor and get your costumes ready — it’s almost time for one of Toluca Lake’s spookiest traditions! No one does Halloween like this neighborhood, and as fall begins, Cinema Secrets is busy shapeshifting into Halloween Headquarters. Offering special-effects makeup, wigs, accessories and prosthetic mask kits, Cinema Secrets is ready to help customers create their own unique looks, with trained experts on hand to offer tips of the trade to walk-ins or makeup transformations by appointment.
Perennial favorites and Hollywood blockbusters drive the makeup appointments, says Jon Stein, brand manager for Woochie, Cinema Secrets’ in-house special effects line: “Last year, Jared Leto’s Joker was our most requested makeup, with zombies, Frankensteins and Draculas mixed in. In 2017, I expect the classics will continue to be popular, along with a healthy dose of Game of Thrones looks, Wonder Woman costumes, Thors and maybe some Planet of the Apes makeups. And of course, we’ve stocked up on our Trump wigs.”
This year, the store has expanded to include two buildings next to each other to accommodate the Halloween rush while maintaining Cinema Secrets’ popular beauty products, says Stein. “As always, we’ll have plenty of scares and gore lying around, with large-scale props and all the accessories you could ever want.”
If you want to watch the experts at work, be sure to drop by on Saturdays before Halloween, when the talent of the store’s artists will be on full display: “We’ve positioned a number of our Halloween appointment stations in the front portion of our store this year, making it easier for everyone to enjoy the show as our Hollywood artists bring their creations to life!”
To see the full transformation from regular guy to werewolf, check out the video below:
For more about Cinema Secrets, read “Behind the Scenes at Cinema Secrets.”