For local realtor Christopher Rizzotti, no community in Los Angeles is quite like Toluca Lake. Having lived, worked and played in the neighborhood for two decades, Rizzotti tells his clients how lucky they are to enjoy a small-town feel with all the amenities of a big city. “You can visit your dentist, pick up groceries and even hit the gym without ever getting in your car. Where else in Los Angeles can you do that?”
Since starting his business, Toluca Lake Real Estate, in 2000, Rizzotti has become a nationwide top producer and holds a Senior Real Estate (SRES) certificate. According to client testimonials, he is “the standard in real estate” throughout the greater San Fernando Valley. Though he specializes in residential, single-family homes and investment properties, Rizzotti has increasingly handled commercial transactions as well.
While his credentials are suggestive of his expertise, Rizzotti says it’s his full-service approach to business that sets him apart from the rest; clients can expect steady communication throughout the buying or selling process. “I am with my clients every step of the way,” he says. “I ensure they are protected and equipped with the information they need to make informed decisions.” It’s precisely this level of service and availability that puts his clients at ease, especially during the pandemic when many felt uncertain about the market.
Toluca Lake Real Estate adapted to the challenges of 2020 by doing what it does best: outworking the competition. “Clients hire me because they trust I will be available to them day or night,” Rizzotti says. “Not only do I know the market inside and out and offer thoughtful recommendations, but I also stick around long after the close of escrow to ensure my clients get acclimated to their new home and community.” His clients often become lifelong friends and neighbors.
Local agents enjoy working with Rizzotti as well, with one commenting, “he’s a true professional who knows how to put deals together. [He’s] an expert in writing contracts, particularly those that are complex. His work ethic is impressive, his integrity is unparalleled.”
Rizzotti remains active in the local community, freely giving his time volunteering at nonprofits and supporting local businesses, all while running Toluca Lake Real Estate. “Building relationships is the most rewarding part of my business,” he shares. “I like to keep in touch. I’m invested in our community.”
Rizzotti predicts the local real estate market in 2021 will perform similarly to last year. “It will continue to be a sellers’ market,” he says, “with very low inventory and low interest rates.” The major obstacle, he is certain, will be finding a replacement property or deciding where to move. As for buyers, Rizzotti’s advice is to work with an agent who knows what it takes to get an offer accepted in such a competitive market, as “finding a property is only half the equation.” Despite these hurdles, Rizzotti is committed to working hard seven days a week because “that’s what it takes.”