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Special Advertising Section

Scott Morris

SRM Real Estate Group

by Toluca Lake Magazine | June 1, 2024

Scott, Katie and Ryan Morris with dog Jagger at the 2023 Turkey Trot and Fall Festival. Photo by Daniel Deitch.

 

How do you perceive the impact of the recent commission lawsuits on the real estate industry?

These changes are a positive step forward. They’re about enhancing transparency and providing clarity, which benefits both home sellers and home buyers. By making the payment structures and the value offered by real estate agents clearer, we’re helping consumers make more informed decisions, which will ultimately elevate the entire industry.

What drives SRM Real Estate Group’s deep commitment to the Toluca Lake community?

Our commitment at SRM is to enhance the community where we live and work. We see ourselves not just as real estate brokers, but as advocates for fostering a vibrant, supportive community. It’s about creating a place where everyone feels connected and engaged in shaping the future of Toluca Lake.

Can you share some highlights of SRM’s involvement with the Toluca Lake Homeowners Association and its impact on the community?

Certainly! Through our involvement with the Toluca Lake HOA, particularly with events like the annual Turkey Trot and Fall Festival, we’ve helped bring the community together for fun and fundraising. Last year, these events raised over $50,000, benefiting East Valley PALS and Toluca Lake’s Fire Station 86. These efforts not only strengthen our community bonds, but also support vital local resources.

What new initiatives is SRM Real Estate Group looking forward to in Toluca Lake?

We are thrilled about our upcoming collaboration with Red Maple Cafe and Logix Federal Credit Union. This partnership will lead to a community event on June 30 featuring coloring, crafts, food and music. It’s designed to be a day for families to enjoy themselves and deepen their connection to our neighborhood, celebrating what makes Toluca Lake so unique

How does SRM Real Estate Group integrate its business model with its community-focused values?

Our business model is fundamentally about prioritizing social impact over profit. A portion of every sale we handle is reinvested into the community, supporting a variety of local causes and charities. We believe that a strong community not only enhances the quality of life for its residents, but also adds intrinsic value to each property within it.

How does SRM ensure it stays connected and responsive to the evolving needs of the Toluca Lake community?

By regularly interacting with local groups and participating on community boards, my team and I stay connected and responsive to the neighborhood’s dynamics. It’s about listening, engaging and acting on the community’s needs. I am constantly inspired by the dedication of the volunteers and leadership teams from the HOA, Chamber, Garden Club, Beautification Partners and Neighborhood Council that serve Toluca Lake.

Looking forward, how does SRM Real Estate Group view the future of Toluca Lake?

We believe that the role of dedicated community advocates will be crucial in shaping Toluca Lake into a neighborhood that grows not only in value, but also in heart and spirit. We’re committed to actively participating in community-building initiatives, ensuring that Toluca Lake not only thrives but flourishes for generations to come, making it a truly special place to live and love.


For more information, visit srmrealestategroup.com, email scott@srmrealestategroup.com or call (818) 262-3695.


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