A part of Toluca Lake’s charm is its thriving business community, filled with boutiques, restaurants and service providers that make our area truly special. From thoughtful gifts to festive essentials, everything is right here in the neighborhood, allowing you to shop close to home while supporting local businesses known for offering personalized service and unique goods that are sure to wow your loved ones. Celebrate the season by giving back to our amazing community. Happy holidays and happy shopping!
A PergolinaTop
Toluca Lake
From her boutique’s wide selection of worldly goods, Paulanna Cuccinello recommends two sophisticated, timeless gifts this season that pay tribute to her Italian heritage and can be passed down as keepsakes to loved ones. For the host in your life who loves to entertain year-round, consider the Match martini gift set, which features a pitcher, cocktail stirrer and glass crafted from Italian pewter and premium lead-free European crystal. For a truly unique piece with roots dating back to the Middle Ages, opt for a traditional Marcello Venetian mask. Exquisitely designed and handmade in Venice from papier-mâché using a centuries-old technique, these are true works of art that can be displayed anywhere in your home or worn for special events.
B Aldik HomeTop
Van Nuys
Make the holiday of your dreams a reality with a gorgeous new tree from Aldik Home, L.A.’s favorite Christmas store for more than 70 years. Its exclusive AH Gold Label line offers the best-quality artificial Christmas trees available, built to last and featuring spectacular lighting systems. New this year are two styles that can switch from white to multicolor to pastel mode for endless enjoyment. A visit to Aldik’s Van Nuys showroom during the holiday season is like stepping into an enchanted wonderland, full of dozens of fully decorated trees, immersive displays and all the trimmings. As Bryan Gold notes, “With the highest-quality ornaments, ribbon, decor and more, there’s no place in the country that displays Christmas quite like Aldik Home.
C Generales & GeneralesTop
Toluca Lake
The Village’s purveyor of fine jewelry is proud to highlight its meaningful collection of nature-inspired necklaces, earrings and rings for your loved ones this season. “Each piece carries symbolism — from the transformation and wisdom of the snake to the joy and perseverance of the hummingbird, I’ve been inspired by the beauty and calm that nature provides,” co-owner and designer Sylvia Generales says. Her commemorative swan pieces are a special way to not only show pride in the community but also give back to it, as a portion of each sale is donated to the Chamber of Commerce. In addition, the shop offers classic silver and gold jewelry with ethically sourced diamonds, gemstones and metals, as well as new and vintage watches and one-of-a-kind custom designs.
D Random Acts of BreadnessTop
Burbank
This Burbank artisan bakery’s organic sourdough breads are great for host gifts and entertaining, but you can also present your favorite foodie with an assortment of accoutrements such as olive oils, balsamic vinegars, jams, tapenades, tea towels, cutting boards and bread knives. This year, chef Randall Michael Tobin has developed new gluten-free, grain-free, keto-friendly options using organic skinless almond flour from Yemetz Family Orchards, including Blueberry Muffins, Muff’n Pops and Choco Chip Chookies. For choosy shoppers or faraway friends, consider a gift card they can redeem in-store or online. “What’s better than to give a gift that will make it a happy and healthy holiday for the recipient?” Tobin says. “The artisan food items we feature are made with the best ingredients and processes, crafted with care by people who are just as passionate about their products as we are about ours.”
E Ceci GrecoTop
North Hollywood
Ceci Greco’s namesake North Hollywood–based jewelry brand and boutique specializes in elegant, versatile luxury pieces made from responsibly sourced and recycled materials. Her Ethical Gemstone Stacking Rings are year-round bestsellers and are hand-forged in Toluca Woods. They’re available in both sterling silver with 14K accents and solid 14K gold, come in a variety of gemstones — such as Ethiopian opal, Chilean lapis and anthill garnet — and can be mixed and matched in endless combinations to suit your giftee’s style. “The metals are sourced from domestic recycled jewelry supply chains, ensuring that no destructive mining practices are supported by your purchase,” Greco says. “The gemstones available include a myriad of responsibly mined and polished materials from both domestic sources and abroad. Each stone has a unique and positive story, so you can be sure you’ve made a purchase you can feel good about!”
F The Complexion ApothecaryTop
Burbank
With a gift certificate to The Complexion Apothecary, your loved ones can choose the facial or hair treatment that best suits them, allowing them a break from their busy schedule in a serene space dedicated to mental and physical relaxation. “Gift certificates are the best way to give the gift of relaxation and encourage a day of self-care for those you care about most,” owner Dyane MacKinnon says. “You can buy multiple cards for your staff or group of friends, a gift card for a specific service or for a desired amount.” The Complexion Apothecary’s licensed estheticians and hairstylists are highly trained in a “wholistic” approach to traditional spa and salon services using 100% vegan, environmentally responsible products.
G Priscilla’s CoffeeTop
Toluca Lake
Priscilla’s Coffee has been brewing delicious drinks in Toluca Lake for nearly 38 years under owners Shannon and Mark Hartman. Priscilla’s holiday coffee beans are always a seasonal hit, including Frosty’s Favorite (cinnamon and a hint of graham cracker), Reindeer Caramel Crunch (homemade caramel with a hint of nuttiness) and Jack Frost (Swiss chocolate with hints of mint and Irish cream). A Priscilla’s gift card is a perfect gift for your loved ones, “especially for those who live in other parts of the country and want to send a Toluca Lake local something they know that they will love,” Shannon says. “We also do a huge mail order business during the holidays!”
H Tina’s TreesTop
Sherman Oaks
Since 1977, Tina’s Trees in Sherman Oaks has been providing high-quality Christmas trees, wreaths and garlands to residents in and around Toluca Lake. “We offer a variety of tree types, including noble fir, Douglas fir, Fraser fir, Nordmann fir and silvertips,” owner Tina Callas says. “We also offer flocking, flame-retardant options and delivery.” With frequent shipments of fresh trees, residents can rely on top-notch quality to make their homes festive this holiday season.
I Kathryn Alexander Beautiful by DesignTop
Burbank
What could be more meaningful than the gift of waking up each day feeling more beautiful and confident than ever? Whether it’s permanent makeup to restore brows and add definition to eyes, or stem-cell microneedling therapy — “by far the most incredible, healthy, anti-aging procedure I have come across in my more than 35 years as a beauty professional” — Kathryn Alexander of Beautiful by Design helps clients fall in love with how they look. “I believe every woman has the potential to look and feel her best — sometimes, she just needs a little help to get there,” Alexander says. “Gift your loved one or yourself one of these great services. I am excited to meet you!”
J Shuttermutt PhotoTop
North Hollywood
Looking for the perfect gift for a pet lover? Check out this North Hollywood luxury pet photography studio created by Adam and Laura Claus. “Shuttermutt Photo provides a unique experience to share with your pet, celebrating them and the love you share,” Laura says. Clients are able to enjoy their pet’s relaxed photo session, take in a slideshow of artistic photos that capture their pet’s personality, then work with the artists to design custom, museum-quality wall art, printed in-studio and framed. “Unfortunately, we never get as much time with our pets as we’d like,” Laura says. “Gifting a Shuttermutt Photo experience now means your loved one will be able to cherish their pet’s spirit forever in a fun, artistic manner.”
K The Perfect ParrotTop
North Hollywood
Delight your feathered friends and those who love them with a gift from the community’s go-to source for parrots and their paraphernalia for 17 years. The Perfect Parrot’s boarding services are a popular choice for those traveling over the holidays — call as soon as possible to learn about health requirements. Owner Kim Everett also highlights the store’s 28-foot wall featuring a huge selection of toys, including shreddable, foraging, wood, plastic and new leather items. And add avian flair to your seasonal decor by choosing from 50 different varieties of handmade bird ornaments. Mention you saw this special offer in Toluca Lake Magazine to get 20% off your product purchase (not including birds, boarding or grooming) through January 31, 2025.
L PURE Dog FoodTop
Online
Treat your dog to a holiday season they’ll never forget with PURE Dog Food’s new, limited-edition Holiday Turkey and Cranberry meal. This festive feast is packed with premium lean protein, cranberries, green beans, sweet potatoes and a touch of house-made turkey gravy. “It’s life-enhancing nutrition for your dog’s optimal health and your peace of mind,” says owner Lindsay Gores, a Toluca Lake native. “All of PURE’s meals are vet-nutritionist-formulated with the most premium whole-food ingredients of any pet food.” Chief veterinary officer Dr. Patrick Mahaney says, “I believe PURE is the highest-quality and most nutritious dog food available. I always say, PURE is the food dogs would ask for if they could speak.” PURE is available exclusively at Erewhon markets and hellopure.com.
M The Muse RoomsTop
Los Angeles
Are you tired of working in busy coffee shops and not-so-quiet libraries and dealing with poor Wi-Fi and noisy neighbors? Enjoy some quiet time and focus on work by gifting yourself or a loved one a membership to The Muse Rooms. “Remote work isn’t slowing down, and as Hollywood and relative industries get back on their feet, having a creative, flexible and affordable workspace like The Muse Rooms is key,” owner Nancy Sexton says. “Whether you need an office, open space or a meeting room, we’ve got you covered.” The Muse Rooms has two locations, but the Burbank location offers a private courtyard and allows dogs.
N El Portal TheatreTop
North Hollywood
North Hollywood’s historic theater is kicking off the holidays with Oy! To the World: Christmas With a Twist — a spirited musical comedy that pays tribute to the Jewish composers behind beloved festive classics such as “Santa Baby” and “Winter Wonderland.” The show runs December 12–22 and is a perfect way to treat loved ones to a night out on the town. “Live theater is the gift that lasts forever — a memory you will never forget,” says manager Pegge Forrest, who also teased an exciting 2025 season, including Beyond the Rainbow with Sam Harris and pianist Michael Orland on February 8, the world premiere of All Roads Theatre Company’s musical One for My Baby March 14–22, and actor and dancer Ruta Lee’s star-studded 90th birthday celebration on May 30. Visit elportaltheatre.com for tickets.
O Mailbox Toluca LakeTop
Burbank
Beyond serving the neighborhood’s mailbox, shipping and notary needs, this community mainstay is renowned for its robust inventory of vocal health products for entertainment industry professionals. Owner Jonathan Kramer, aka “Dr. Voice,” has a superior selection of natural throat lozenges, sprays, teas and syrups that treat anything from a dry, itchy cough to hoarseness and other ailments. Some of his top sellers include Grether’s Pastilles, a calming candy that protects the vocal cords and combats dry mouth; Superior Vocal Health’s Throat Saver, a rapid response spray made with an immune-boosting herbal blend; and Gargle Away Advanced Throat Care, a convenient, easy-to-use rinse that relieves throat irritation and laryngitis with seven powerful natural ingredients.
P Milt & Edie’s DrycleaningTop
Burbank
Treat your loved ones to time and luxury with a Milt & Edie’s Drycleaners and Tailoring Center gift certificate. “Why not save someone time and money by giving them the gift of having their clothes and household items cleaned and pressed?” asks Michael Shader, Milt & Edie’s president and owner. “I think most people would appreciate having their laundry done for them so they can relax or do something other than laundry.” With Milt & Edie’s continually voted Burbank’s best dry cleaner and tailoring center, you can be assured you’re giving the best!
Q Wildflower Acupuncture Top
Burbank
Give loved ones the opportunity to relax, reset and recharge. Dr. Laura Mann offers acupuncture, cupping, guasha and energetic body work treatments for chronic conditions, pain relief and whole-body wellness. She also provides facial microneedling using hyaluronic acid, vegan stem cells and 30 minutes of LED red-light therapy. “Our gentle and individualized treatments are perfect for acupuncture first-timers and pros alike,” Mann says. “We take our time getting to know all our new patients, and before long, you become part of the Wildflower family.” Book a complimentary consultation in office, by phone or at wildfloweracupuncture.online, and mention Toluca Lake Magazine for $20 off physical or digital gift cards throughout December.
R 1-800-GOT-JUNK?Top
Burbank
Make room for joy in your holiday season or give a loved one the priceless gift of calm and cleanliness thanks to Burbank and North Hollywood’s premier local junk removal company. Whether you want to prepare for entertaining, open up space for new gifts or get a head start on your New Year’s decluttering resolutions, 1-800-GOT-JUNK? takes the frustration out of home cleanouts with free, no-obligation onsite estimates and friendly same-day service. Just point to whatever you want removed and they’ll provide an up-front, all-inclusive price, remove the items, load them into their truck and sweep the area before they leave. Mention you saw this offer in Toluca Lake Magazine and receive $50 off through January 31, 2025!
Gifts That Help Others
In addition to shopping locally to support our community, another important part of this season of giving is helping our neighbors who are experiencing homelessness, hunger, poverty, illness and isolation. Consider adding a charitable contribution to your gift list, or donating in the name of a loved one who has no space or desire for more things. If you’re looking for causes close to home, here are just a few of the many nonprofits making a difference in our area year-round.
Supports the fight against cancer through the sale of high-quality, gently used, donated merchandise.
Helps the poor, working poor and homeless meet short-term needs for food and basic services to live with dignity and become as self-sufficient as possible.
Fights hunger and prevents food waste by rescuing fresh surplus produce and donating it to hunger relief agencies across Southern California.
Helps people transition out of homelessness and poverty through a continuum of housing enriched with supportive services.
Mobilizes community resources to alleviate hunger in L.A. County.
Offers shelter, life necessities and a bridge to self-sufficiency for people experiencing homelessness.
Keeps music alive in our schools by providing vital support services and new instruments to underfunded programs nationwide.
A coalition of diverse religious institutions and individuals working together to address food insecurity in the community.
A nonprofit, no-kill organization dedicated to eliminating animal suffering, shelter intervention and euthanasia through hands-on rescue.